Your Top Question Answered: Serum, Moisturiser, Eye Gel; What Order Should You Apply Them?

Okay ... one of the strangest beauty questions I ever received from a customer required an answer which was bordering on ‘XXX’. I was shocked!

Maybe I’ll share it one day; and my rather 'tame' response!

But, the MOST common question I receive from customers is:

"In what order should I apply your serum, moisturiser and eye gel"?

Great question and here’s my 4-Step answer fro best results:

Step 1: Cleanse and tone first with your preferred products. And yes, I’ll have an amazing toner and cleanser for you very soon. I’ve already got my test batch and they’re lovely. I’ll let you know as soon as they’re available.

Step 2: After cleansing and toning apply Pre-Eminent Beauty Serum in a thin layer to penetrate the skin and treat various conditions such as dehydration, lack of firmness and dark spots.

Step 3: Just before applying Imperial Moisturiser, apply a pea-sized amount of my fast-absorbing Imperial Eye Gel.

Step 4:  Finally, massage my hydrating Imperial Moisturiser all over the face and neck to plump it up.

That’s it!

Talk soon,

Tracey Broadway
HighBorn London (Founder)
“It’s about beauty. It’s about class. It’s about you.

PS: You really are amazing x

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35 comments

Beautifully packaged products! I was missing a Cleanser (received two Toners), Tracey immediately dispatched the Cleanser, this is great customer service. The products smell divine, I have definitely noticed a change in my complexion and my skin has also plumped out. High end products at a great price.
The lip balm is utterly scrummy! Thank you for creating this range, it’s superb x

Karen McCarthy

i have been using the serum eye cream and moisturizer and i can say they are lovely to use soak in really quick and love the smell .. Just ordered another moisturizer love it

julia manger

I received my 4 phase products two days ago, and they were beautifully packaged. They look lovely sitting on my dressing table. It’s too early to see any results, but all the products feel amazing. I have been very poorly for about 7 weeks now, so have extreme dark circles, so I’m really excited to see the magic of the eye gel work. The service was amazing, and Tracey’s story was so inspirational. I will post again when I have used the products for a bit longer.

Gill Farrell

Hi, I’ve been using 6 products for around a month now and absolutely love love love them all. I’m not a big cream cleanser fan and would love it if you did a cleansing wash safe for eyes and removing eye make up and/or a separate eye make up remover? However I’ve adjusted my routine and use the cleanser, toner, eye serum, face serum, moisturiser and lip balm and they are all fabulous! They all smell devine and my favourite 3 are the two serums and the lip balm, such a big pot of that too, will last me ages! My skin is softer, less congestion and fewer breakouts, yes! even at over 50 I can still suffer from the odd angry spot, but my new HighBorn regime sees them off sharpish. My makeup goes on better and stays looking fresh much longer, all in all I’m very satisfied, no, Delighted with the range and will be replenishing individual items as they run low. Congratulations on a beautiful range and I wish you continued success and most of all the best of health xxxxx

Linda Lamont

I have just received my products having had my initial order seemingly go astray. When I reported this to Tracey she immediately dispatched another order without question; amazing service!
Yesterday both orders arrived together and so I have returned one. I can’t comment on the product results yet but if the first application is anything to go by I don’t think I’ll be disappointed.
I’ll comment again in a couple of weeks but in the meantime I would like to thank Tracey and her team for responding so quickly by sending out a second order.

Yvonne Goouge

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