Why A Face Serum Is The Key To Beautiful Skin

When it comes to nailing a great skincare routine, a little bit of knowledge goes a very long way. Obviously, understanding your skin and recognising its needs are the first steps to maintaining a healthy, radiant complexion, but familiarising yourself with the products you put on your skin is just as vital.

Cleansers, toners, moisturisers… you’ve got those down to a tee. But, what about the wonderful world of face serums? Yes, you’re probably aware of just how effective a serum can be for treating fine lines, adding instant hydration and brightening your complexion. And that’s a great start. However, serums are so much more than that.

Our Pre-Eminent Beauty Serum is one of our best-selling formulations, and it’s also a product we get a lot of questions about. When should you apply it? How much should you be applying? And do you still need a moisturiser? These are all great questions so, today, we’re here to clear up the confusion about face serums once and for all. Here’s everything you need to know...

What is a Face Serum?

Pre-Eminent Beauty Serum has a gel-based texture and is lighter and thinner than a moisturiser. Don’t be fooled by its lightweight texture, however – this, in fact, is its super power. How so? Well, it has a much smaller molecular structure than moisturisers which allows it to absorb quicker and penetrate deeply into your skin. Delivering active ingredients like retinol, vitamins, botanicals and alpha hydroxy acids on a much deeper level. 

What Specific Benefits Does a Serum Offer?

Due to their innate ability to deliver high concentrations of active ingredients to your skin, a face serum is arguably the most important product in your skincare arsenal for targeting specific concerns such as dark spots, sagging, lines, wrinkles and poor texture.

Of course, this all depends on the formulation of your serum and the quality of its ingredients, but if you’re concerned about the signs of ageing look out for highly-researched ingredients like retinol, AHAs and antioxidants which are all extremely effective.

Pre-Eminent Beauty Serum contains hyaluronic acid, retinol, green tea, marine collagen and vitamins C and E which work in harmony to hydrate, nourish, protect and strengthen your skin. Perfect for helping to ease visible signs of ageing.

How is Serum Different to Moisturiser?

While serums often give your skin an awesome hit of hydration, they’re not to be confused with moisturisers. Moisturisers contain thicker, heavier ingredients that lock in moisture and fortify the surface of your skin. This means that if you don’t apply moisturiser after your serum, all those delicious ingredients can evaporate from your skin and they may leave it feeling drier in the long term.

Serums have a different job thanks to their feather-light texture. Plus a different set of potent age-defying ingredients which penetrate deeper into your skin for plumper, smoother, more even skin. But you still must moisturise after your serum to seal in all those goodies so they can get to work while keeping your skin hydrated and protected on the surface.

When Should You Apply Serum?

For the best results, smooth or pat a pea-sized amount over your skin, after cleansing and toning, but always before moisturising. A little goes a long way. We also recommend doing the same for your all-important décolletage. Once your serum has had time to settle in (less than a minute), you can then move on to your Imperial Moisturiser. And if you really want to up your regime then then finish with a little Organic Age-Defying Facial Oil. 

A great trick is to apply your serum to slightly damp skin as this will help the active ingredients penetrate your skin even more. Just remember, whether you prefer applying your serum to dry or damp skin, you only need a tiny amount.

Is Pre-Eminent Beauty Suitable for Sensitive Skin?

Yes! Pre-Eminent Beauty Serum is formulated for all skin types, including sensitive skin. If you have sensitive skin, we always recommend doing a patch test on a small area of skin test before using for the first time. And apply to dry skin rather than damp skin. It’s also wise to start applying your serum on alternate days initially, then you can increase your usage as your skin acclimates. 

How Long Before You Will See Results?

Pre-Eminent Beauty Serum is specially designed to plump, smooth and even-out skin tone for a radiant complexion; targeting fine lines and wrinkles. You can expect an instant hit of hydration, a softer, firmer feeling, and a beautiful glow on the surface. Customers regularly write in to tell us they’ve noticed improvements within days! But for deeper results, such as easing fines lines and wrinkles for the long-term, always allow a good few weeks. 

Patience is a virtue and all that ;)

Head to the shop to see our full range Pre-Eminent Beauty Serum sets and singles here >> www.highbornlondon.com/collections/superior-skin-care