You've likely heard of hyaluronic acid but do you really know what it is and how amazing it is for your skin? Or even that it's naturally produced by your own body to do a whole host of very important jobs for your skin?

But sadly we all know what that means... Your naturally occurring hyaluronic acid levels deplete with age.

Fear not though! Hyaluronic acid is among one of the easiest and safest topical ingredients you CAN add back into your skin. And here's why you'll want to be sure you're doing exactly that on a daily basis...

1: Essential Hydration

Think of hyaluronic acid as a magnet for moisture. It's capable of holding up to 1,000 times its own weight in water! Drawing moisture from its surrounding and holding onto it, tightly. This translates to never-ending supplies of precious hydration for your skin.

What does this mean? Quite simply, hyaluronic acid helps to fend off dryness and dehydration, which can lead to irritation, dullness, fine lines, rough texture... Pretty much everything you want to avoid.

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2. The Anti-Ageing Must-Have

The science is there! Hyaluronic acid is proven to help with soft tissue growth and prompts your body to make more collagen. It also supports elastin proteins as it fills the space between your cells with water.

What does this mean? Hyaluronic acid can help to fend off fine lines while plumping your skin to make those that have taken ahold already less visible. Your skin will feel more supple, stronger and firmer. Not to mention helping to repair skin damage, ease dark spots and scarring.

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Need to know: Hyaluronic acid is one of the most gentle and well-tolerated ingredients in skincare – and one that is proven to achieve visible results for your skin. It’s even great for sensitive and oily skin types, and is particularly effective in the winter when your skin is feeling more parched than normal.

3. Softer, Smoother, Brighter

And who doesn't want that for their complexion?! Properly hydrated skin is plumper thanks to water in between your skin cells. This "plumpness" and moisture helps to smooth and soften rough textured skin.

It also strengthens and repairs the skin’s barrier, making it more difficult for water to escape and for irritants to get in. Coupled with its antioxidant properties, hyaluronic acid helps to protect your skin from damaging free radicals. Not to mention its amazing anti-inflammatory properties; you can quickly expect gorgeous, dewy, radiant skin.

Where can you find it? Pre-Eminent Beauty Serum, packed with this powerhouse ingredient and vitamin C and E. Quickly absorbing deep into your skin and immediately getting to work.

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And that's not all... We are such big fans of hyaluronic acid thanks to its ability to deliver visible results fast, you'll also find it in Imperial Eye Gel, Imperial Moisturiser and Night Elixir. So it's perhaps no surprise our Four Phase Day and Night Collection is our best-selling set!

All skin types LOVE hyaluronic acid. Whether you have dry skin or oily skin, or even sensitive skin, you can use it without giving it a second thought. It’s known for its calming and soothing properties, so if acne-prone or rosacea,’ it can help with nasty flare ups.

Scroll down to see our hyaluronic acid heroes...

Tracey x