The MOST common question I receive from customers is: "In what order should I apply your serum, moisturiser and eye gel"? And it's a great question because the sequence in which you apply your skincare should not be messed with - regardless of how many products you have in your daily regime.
So, here's my easy skincare regime for amazing results to help you nail the optimal order...
1: Cleanse & Tone
Smooth Crystal Cleanser over your face and neck to remove build up of dirt, bacteria, sweat and the likes.
FACT: Using a good quality cleanser preps your skin to help the rest of your products sink in and get to work.
Wash away with a damp face cloth and then spritz Diamond Toner all over to balance, revitalise and brighten.
Note: If you wear make-up always remove with Natural Make-Up Remover before cleansing. It will help your cleanser do it's job as it should.
Pro Tip: If you're serious about your skincare and want to give your complexion an ultra boost then exfoliating after cleansing is a must. Our Natural Luminosity Scrub is specially designed for daily use to gently remove dead skin cells and reveal your optimal base for the rest of your regime. Regular exfoliation helps your products to penetrate deeper into your skin!
2. Beauty Serum
After cleansing and toning apply Pre-Eminent Beauty Serum in a thin layer to your face and neck. A pea-size for each area should be plenty and avoid being wasteful.
You'll instantly notice a revived brightness with your complexion!
Our serum has a low molecular structure designed to penetrate deep into your skin and treat various conditions such as dehydration, lack of firmness and dark spots.
Top Tip: Pat or press Pre-Eminent Beauty Serum into your skin, never rub to avoid unwanted drag of your skin.
Note: Pre-Eminent Beauty Serum is available in the pump bottle which I'm holding above, or a recyclable glass jar as shown below...




Pre-Eminent Beauty Serum
“Brilliant product I can see the difference.” - Sharon C., Pre-Eminent Beauty Serum Customer
Smooth, brighten your skin and help naturally ease fine lines and wrinkles with this exquisite non-oily, sulphate and paraben free serum. Deeply penetrating to help leave your skin smooth, plump and firm thanks to Hyaluronic Acid and Vitamins C and E.
NEW: Now available in your choice of jar or bottle.
“It's the best thing I have ever used on my face. It makes my skin look and feel so good.” - Mary B
“Brilliant product I can see the difference.” - Sharon C., Pre-Eminent Beauty Serum Customer
Smooth, brighten your skin and help naturally ease fine lines and wrinkles with this exquisite non-oily, sulphate and paraben free serum. Deeply penetrating to help leave your skin smooth, plump and firm thanks to Hyaluronic Acid and Vitamins C and E.
NEW: Now available in your choice of jar or bottle.
“It's the best thing I have ever used on my face. It makes my skin look and feel so good.” - Mary B
3. Eye Treatment
Just before applying Imperial Moisturiser, apply a pea-sized amount of my fast-absorbing Imperial Eye Gel. Gently dabbing around your delicate eye area for instantly revitalised eyes.
Imperial Eye Gel is specially designed to work with the thin skin around your eyes to help ease puffiness, dark circles and fine lines. And it's suitable for sensitive eyes too!
Top Tip: Keep yours in the fridge for an extra boost! The cold gel restricts capillaries around your eye area to help reduce puffiness and dark circles even more.
4. Age-Defying Moisturiser
Finally, gently massage my ultra hydrating, age-defying Imperial Moisturiser all over your face and neck to plump it up.
It's packed full of the finest natural ingredients and vitamins to help restore suppleness, elasticity, ease dark spots and fine lines.
Get set to reveal your gorgeous, youthful radiance!
Pro Tip: It has to be Organic Age-Defying Facial Oil, featuring more than twenty exquisite botanical oils, natural antioxidants and vitamins to protect and rejuvenate your skin. Taking your complexion to next level radiance! Just remember, oils should be applied it at the end of your regime, after moisturising and before SPF, to lock in all the goodness from the rest of your products.
And that's it! The simplest way to remember your product sequence is that they should always be applied in order of thickness and consistency, with the thinnest going first and the thickest last ...
Hence why Pre-Eminent Beauty Serum should come after toning, then Imperial Eye Gel, Imperial Moisturiser and finally Organic Age-Defying Facial Oil. Not forgetting sunscreen should always be applied last so it can effectively shield and protect your skin.
Scroll down for my favourite skincare essentials...
Tracey x