Have you been on the hunt for the fountain of youth in a bottle?
Allow us to introduce you to bakuchiol (pronounced back-oo-chee-ol), our exciting new arrival.
Trust us, you'll want to get to grips with this one. Read on ...
When it comes to waging war on ageing skin, acne and more, the usual suspect is retinol - the dermatologists' darling.
Our Pre-Eminent Beauty Serum is packed with retinyl palmitate, a proven combatant against the tell-tale signs of ageing like fine lines, dark spots, sagging skin and enlarged pores.
But let's be real, retinol isn't everyone's skin saviour.
Some of us have super sensitive skin or prefer a more natural approach. So, are we ready for a new hero ingredient?
Bakuchiol has recently burst into the skincare scene with some impressive credentials.
This entirely natural ingredient hails from the psoralea corylifolia plant, or as it's easier to remember, the 'babchi' plant. Traditionally used in Ayurvedic medicine, bakuchiol is earning its place as 'nature's alternative to retinol'.
The underlying fact is that bakuchiol offers very similar benefits to the skin as retinol.
Of course, there are plenty of great skincare ingredients out there that help fight the visible signs of ageing (here’s looking at you marine collagen, peptides, vitamin C, vitamin E, hyaluronic acid and rosehip oil) yet none have ever been compared so closely to retinol.
So, why does it deserve such praise?
Well, although it's structurally very different, bakuchiol has been proven to be just as effective as retinol at encouraging cell turnover and stimulating collagen production deep within the skin’s dermis. As you know, collagen is your skin’s main support network; basically it's the stuff that keeps it strong, supple, plump and healthy.
It makes sense, therefore, that the better your collagen, the better your skin. We’re talking a significant decrease in the appearance of dark spots, sagging skin, fine lines and wrinkles.
Bakuchiol is also an anti-inflammatory (tick!) as well as a potent antioxidant, working hard to shield your skin from the damaging effects of free radical damage (double tick!).
Free radicals are formed in your skin when it’s exposed to inevitable environmental nasties such as UV radiation and pollution.
We don’t like free radicals. Neither should you.
In the battleground against ageing, bakuchiol is proving to be a formidable ally. This superhero ingredient has captured the attention of skincare enthusiasts worldwide for its retinol-like benefits, without the associated side-effects.
In fact, bakuchiol is:
Anti-inflammatory: Fights off inflammatory responses.
Antioxidant: Shields your skin from environmental aggressors.
So, what makes this newcomer so impressive:
Firmer, youthful-looking skin
Even skin tone
Reduced lines and wrinkles
Glowing, radiant complexion
Smoother skin
Unlike retinol, which can cause dryness, irritation, and redness, bakuchiol is gentler on the skin and is 100% natural, which scores it extra points.
Whilst retinol can degrade under sunlight, bakuchiol laughs in the face of UV and can be applied both day and night.
As with most active ingredients, bakuchiol is going to be more effective in a leave-on skincare product.
This means that moisturisers, eye treatments, oils, serums and elixirs are your best bet.
Want to give it a go?
Then you have to try our new, vegan Bakuchiol Youth Elixir which has already become a HIGHBORN favourite and constantly sells out fast.
Crafted with just four ingredients, this incredibly light, totally wearable elixir is an incredible addition to your skincare routine and slots in nicely after cleansing and toning, and before applying Pre-Eminent Beauty Serum to help target the visible signs of ageing. Like everything we produce, it’s totally cruelty-free and contains no parabens or sulphates. What it does contain, however, is just the right amount of collagen-enhancing bakuchiol, combined with hydrating squalane as well as two skin-conditioning emollients to help lock in moisture.
And that’s it.
Apply just a couple of drops to your face and neck, morning and night, and within around six weeks of regular use, you’ll begin to notice a real improvement in the texture and tone of your skin…
If retinol agrees with your skin, you might want to stick with it. However, if you're looking to jazz up your anti-ageing routine, try pairing bakuchiol with retinol. And if retinol just isn't your thing, bakuchiol might be the ingredient you've been waiting for. The choice is yours.
After all, it's always good to have choices. And bakuchiol, is undeniably a damn fine one.
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