2. Scrub, Scrub, Scrub

Exfoliating too vigorously is one of the most common and worst bad habits out there. Sure, it feels great to give your skin an intense scrub. But as good as it feels, it’s seriously bad news for your skin. 

The Truth: Like cleansing with hot water, over-exfoliation compromises your skin’s barrier function, resulting in redness, irritation and faster ageing.

You shouldn’t skip this step altogether; it's one of these best ways for taking your skin to next level radiance.

What to do? Avoid abrasive scrubs and cleansing cloths entirely. You shouldn't need to apply pressure with a gentle exfoliant like Natural Luminosity Scrub, which is designed for daily use. If you're more sensitive, shift to a couple of times a week. Plus try our Pre-Eminent Beauty Serum which contains fruit acids to naturally exfoliate your skin without the need for any manual scrubbing (ie: effort!). You’re welcome!

3. Skin Overload!

Skincare shouldn't to be complicated but product overload has become a real thing in recent years with highly complex regimes and concoctions. And for the majority of people, your skin will set you back if you overload it with tons of active ingredients 24/7.

The Truth: Active ingredients like retinol, glycolic acid and vitamin C are very effective at boosting radiance and reducing the signs of skin ageing. But only in small doses.

A great routine is about finding targeted products that deliver great results without overstressing your skin.

What to do? Never to combine too many ‘treatment’ products (eg: serums) at the same time. And that's why our Collections are carefully designed to avoid exactly that. A simple, daily routine of Crystal Cleanser, Diamond Toner, Pre-Eminent Beauty Serum, Imperial Eye Gel, Imperial Moisturiser (or Night Elixir before bed), and our facial oil for an added boost is perfect. All the goodness with a lot less overload!

4. Décolletage? Never Heard Of It...

Guilty of treating your face like royalty, yet stopping your skincare routine somewhere around your jawline? You'd better read on...

The Truth: Your neck and chest skin (aka your décolletage) is one of the first areas to show the signs of premature ageing. It contains less subsurface fat, making it thinner and more fragile than the skin on your face. It also contains fewer hair follicles, sweat glands and sebaceous glands which means it’s even more prone to dryness and dehydration.

Thankfully, the solution is simple!

What to do? Treat this area exactly the same as your face. Cleanse, tone, treat, protect and moisturise it twice daily and gently exfoliate regularly promote healthy cellular turnover, reduce fine lines and help fade dark spots. For the sake of an extra two minutes to your daily routine it's 100 percent worth it.

5. When Did You Last Clean These?

Dirty make-up brushes literally breed bacteria. And do you really want to be spreading bad bacteria all over your freshly cleansed skin every morning?

The Truth: Bacteria not only has the potential to clog your pores (hello breakouts!), but may also upset your skin’s microbiome, causing a weakness in your skin’s barrier function and exacerbating dryness and irritation, and so on...

What to do? Cleanse your brushes every week with Natural Impact Shampoo which is gentle but effective at removing impurities. After lathering your brushes for a good minute, rinse them thoroughly, then set them aside on a clean towel and leave to dry overnight. No big deal, but an important trick that could really help the health of your skin.